Reporting
Once you have good accounting data, use it to improve your business! Reports in QuickBooks Online keep getting better, but Excel is still the best for forecasts and analysis. This is my favorite part of the job, and we will work out what you need to know and when you need to know it. There's always the basic Profit & Loss (P&L), Accounts Receivable Aging (who's not paying you), and Balance Sheet (what you have and what you owe). Beyond those, you can see trends with a P&L